I'm a shopping and sleep expert – these are the 10 best places to buy bedding in 2023

Buying bedding will always be personal. Whether it's a plush pillow, fresh sheets, or a brand-new mattress, it has to suit your sleep needs, fit your bedroom style and sit within your budget. Direct-to-customer brands have made the bedding buying process simpler, and cheaper, but finding the best bedding for you is always worth the investment. 

As H&G's dedicated shopping expert and sleep editor, I've tested more bed sheets, pillows, mattress toppers, and duvets than I can count. Thanks to many bedding brands, I  try out and review some of the best products on the market, and after over a year of sleeping on the job there are some stand-out retailers I regularly recommend.

With their own repertoire of products that cater to certain interior schemes, and sleep preferences, these are the ten best places to buy bedding. I've found reliable stores that supply the essentials, those with an eco-focus, and high-end brands that offer luxury bed sheets for a reasonable price. I've got you covered with the best one-stop shops with everything you need to upgrade your sleep. 

Best places to buy bedding

You can trust Homes & Gardens. Our expert reviewers spend hours testing and comparing the latest products, helping you choose the best for you. Find out more about how we test.

(Image credit: Anthropologie)

Reason to shop: Decorative bedding for those with a whimsical-boho aesthetic 

What: Bedding sets, quilts, accent pieces 

Anthropologie fully carries its bohemian brand identity into its home furnishings and bedding collections. In addition to its in-house creations and design partnerships, Anthropologie carries brands like Coyuchi and Sunday Citizen, and unique one-of-a-kind items with a focus on fair-trade, ethically made, and upcycled products. If you love patterns and pretty detailing, Anthropologie has a look you really can't find anywhere else. 

(Image credit: Bed Threads )

Reason to shop: Mix and match your own sheets to create the bed of your dreams 

Products available: Linen bedding bundles in a range of bright colors 

Got an idea of how you'd style your bed? Bed Threads' variety of linen bed sheets, pillowcases, shams, duvet covers, and more in the prettiest linen color options I've ever seen allows you to bring your dream bed to life. Mix and match to create your own bundle or choose from fun curated sets and enjoy a stylish bedroom and satisfactory sleep. 

(Image credit: Brooklinen )

Reason to shop: the Internet's most loved sheets 

Available products: Bedding, Bathroom essentials, and kids bedding

Brooklinen's claim to fame may be their sheets, but we've tried almost everything Brooklinen has to offer, and they consistently wow us with a steady rotation of bedding basics, including their down comforter which features in our best duvet inserts guide. They offer great bedding bundles, making it easy to upgrade your entire bed with stylish sheets, duvets, pillows, and blankets. 

(Image credit: Boll & branch )

Reasons to shop: Luxury bedding made sustainably 

Available products: Organic bedding sets and duvets made with responsibly sourced down

Boll & Branch built its identity around fair labor practices and organic materials. In fact, they're the first 100% organic Fair Trade Certified bedding company. Between unwinding in their Signature Hemmed Sheets, made from 100% cotton, or indulging with a fluffy down duvet insert, filled with ethically sourced down, you'll find luxury products that will change how you think about buying bedding. 

(Image credit: Cultiver )

Reasons to shop: If you want chic, premium linen bedding in range of colors 

Available products: Linen sheet sets, duvet covers, and silk pillowcases 

If you're a linen bed lover but struggle to find linen bedding in the pretty colors that suit your interior style, then Cultiver has pretty much every color you can think of. Made from premium 100% European flax linen, it offers the perfect balance between quality and design. There's a mix of silk fabrics too, like with my favorite, and their best-selling silk pillowcase, Cultiver bedding will bring sophistication and femininity to every bedroom. 

(Image credit: Cozy Earth )

Reason to shop: Eco-friendly bedding that will make your bed look five-star. 

Products available: Bamboo bed sheets, comforters, pillows 

Known for their luxurious bamboo bed sheets and silk bedding that's both premium in feel, and in price, if you have the budget for cozy earth, it's completely worth the spend. Looking after you and the planet, cozy earths products are sustainably made and super soft. Using all natural materials, they're great for those with allergies or sensitive skin. After trying their bamboo duvet cover, you won't even want to return to cottons. 

(Image credit: ettitude)

Reasons to shop: Vegan, silky bedding made from bamboo is the softest I've felt 

Products available: Bamboo sheet sets, duvets, comforters and protectors 

A vegan favorite, Made Trade stands out for its silky, sustainable sheets. All of their products are fair trade, handcrafted, and made in the USA. They're a BIPOC owned business, where 51% of the company is owned or run by underrepresented communities. Their signature sheets feel incredible, but knowing that they come from a responsible source feels even better. 

Cooling sheets

Made Trade Signature Sateen Sheet Set

One of our favorite ranges of cooling sheets, these are perfect for hot sleepers. Made from bamboo, they feel silky soft and come in a range of colors and sizes, suitable for every sleeper.

Stylish throw

Made Trade Waffle Throw Blanket

The perfect texture for your bedding layers, this waffle throw is available in a range of colors, which will perfectly co-ordinate with your bedding. Just looking at it will make you feel cozy.

Essential protector

Made Trade Bamboo mattress protector

A bedding essential, this bamboo mattress protector makes cleaning your bed easy. It also gives an extra layer of warmth and cushioning for sensitive sleepers. 

(Image credit: Parachute )

Reason to shop: Comfy and chic bed linen in muted colors for an effortlessly styled bedroom

Products available: relaxed look duvet covers, pillowcases, bedsheets, inserts, and mattresses

Parachute offers a curated collection of bedding basics that put relaxation at the forefront. There are beautiful linen sheets, high-quality cottons, and plush-pillow top mattresses that look as comfortable as they feel. The Parachute color palette is very neutral-focused, with cool tones and muted hues. If you're wanting to turn your bedroom into a place of calm, this is the brand to browse. 

(Image credit: Serena & Lily )

Reasons to shop: coastal chic bedding, perfected

Products available: Scalloped sheets, duvet covers, throws, pillows, and inserts.  

Serena & Lily offers a casual, yet refined collection of bedding that channels Californian coastal design. They've mastered the chic blue and white look, but of course offer other hues too, as well as covetable furniture to fully round out your bedroom. The luxury sheets are all sourced from Portugal in high-quality percale, seer-sucker cotton, and lightweight linen arrangements. 

(Image credit: Sijo Home)

Reasons to shop:  Cooling comfort with specialty fabrics, for hot sleepers 

What: Eucalyptus bed sheets, bundles, and temperature-regulating bedding 

Sijo Home is an innovator in the bedding space with an emphasis on sustainability and keeping you cool at night. Their soft and silky eucalyptus bed sheets are cool to the touch and are especially kind on your hair, skin, and sleep. Only recently did Sijo incorporate cotton into their sheets, with their newest innovation, Clima, a cotton fabrication that incorporates phase change material to keep you at optimum temperature – I can't get enough of their cooling mattress pad. 

What makes a great bedding brand

How I selected the best bedding brands
When testing bedding, there are certain things I look for, including cost, quality, how easy it is to care for, comfort, and style. But there are two big boxes a brand must tick to make them an overall great bedding retailer. This is the range of quality products on offer, and overall value for money. Different brands will have different selling points, so not all can be the best eco-friendly, or luxury bedding brands, but they all must have enough products to upgrade your entire sleep set-up and be reasonably priced based on material and design. 

What to look for
Look for bedding within your budget, and only the products do you need. If you're looking for affordability, for example, Parachute offers good quality bedding at the cheaper end of the spectrum, and Bed Threads' bundles include everything you need at a price cheaper than if you were to buy it all separately. But if you know you love linen and want only the best linen bed sheets, then a brand like Cultiver is your go-to. The brand for you will depend on how much you are willing to spend and what you're looking to get out of your purchase. 

FAQs

How to shop for new bedding?

With so many bedding products on the market and masses of marketing jargon, shopping for new bedding can get overwhelming. To help navigate your way through all the products available from the best bedding brands, you first know what you're looking for. Here are a few tips:

1. Figure out what bedding material will suit your sleep needs and bedroom style most.
2. Thread count isn't the only indicator of quality. Keep an eye out for all-natural material composition, manufacturing certifications, and weave types.
3. Have a budget. Bedding can get expensive, and while it's always worth investing in better sleep, there are great value bedding buys to help you get a great night's sleep for less. 

When is the best time to buy bedding?

If you're in need of a new duvet, sheet set, or pillow you shouldn't wait to get your best sleep yet – especially if you're in need of a new mattress. But if fresh bedding is just on your Wishlist, then it could be worth waiting for sales periods to pick up your new bedding buy. There are key sales times like Memorial Day, Black Friday, and Presidents Day where most bedding brands will offer sales sitewide. However, research suggests that the best time to buy bedding is in January. After Christmas, bedding and linens will be at their lowest price. At this time, retailers may also be trying to shift stock to make way for new collections and colorways. 

While buying great bedding from the best-recommended retailers will work wonders, investing in a mattress suited to you should be a top priority. Your duvet could be temperature-regulating, your sheets soft and your pillows plush, but if your sleep surface is uncomfortable, you could be harming the quality of your sleep.