Think flyers are old fashioned? Think again!
Flyers are important in marketing. While we might live in an age of high tech advertising, the humble flyer is still a priceless promotion tool.
There’s a reason why we have been using the same advertising technique for centuries. Flyers work! Whether you’re a yoga teacher, trip organizer or entrepreneur, flyers are an effective way to get your message across.
Considering printing your own? Here are a few reasons why flyers are important in marketing.
Why Flyers Are Important in Marketing
1. It’s a Low Cost Option
Flyers are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment.
No idea how to create an effective flyer? Get help! Professionally designed flyers are cheaper than you might think and it costs pennies to have them printed.
Wonder What's Missing From Your Wellness Business' Marketing Strategy?
2. It’s Low Effort, but High Impact
It’s easy to get flyers into potential customers’ hands. Planning a yoga retreat? Hand out flyers to yoga students or just hang up a flyer in the locker room. Potential participants who get your flyer might pin it on their fridges. This encourages promotion within smaller circles of family and friends.
Spend some time thinking about where your audience spends their time then get moving! You’ll be surprised at how many cafés, stores, gyms, restaurants, schools and other businesses are happy to help you connect with potential customers. Ask popular local spots to post one of your flyers then just sit back and wait for the magic to happen.
Designing an eye-catching and compelling flyer requires a certain level of planning. Be sure to sit down with a colleague to brainstorm ideas on what a good flyer will look like. Aim to create what is know as a straw-man design. This is a rough outline of what your flyer should look like and what marketing copy it should contain.
Take this straw-man to a designer who can then hash out a more polished final design which can then be taken to printers. If you are on a tight budget you may able to take your straw-man design directly to certain printers who will be able to assist you designing a final piece existing templates they have. Then get printing and once the flyers are ready start handing them out.
3. People Love Tangible Things
Customers like to have something that they can put their hands on. We get inundated with online advertising every day but it’s actually pretty rare to come across a high quality, printed flyer.
Aim to stand out from the crowd. You definitely don’t want your flyer to look like junk mail. Opt for the highest quality paper than you can fit into your budget. Go for a professionally designed flyer rather than a quick DIY job.
4. Flyers Create a Personal Touch
Not only are flyers tangible, they add a personal touch to your message. Physically handing your potential customer a flyer will immediately create a personal relationship with them.
Convincing someone to tuck your flyer into their bag or pocket means they are going to look at it again later. Even if they decide not to for it, they’ll still give the flyer a second thought. That’s a lot more than you can say for more expensive one-time advertisements.
5. It’s Eye Catching Advertising
Flyers are still important in the world of advertising because people actually read them. When you have a ton of advertisements cluttering up a website, it’s very possible to have potential customers overlook your ad even if it’s well done. And, let’s not even get started on ad blockers!
Imagine walking into your favorite café and seeing a colorful, gorgeous flyer posted right at eye level while you wait for your coffee. You’d probably notice it. Picture walking into the locker room at your gym and seeing a stunning flyer on the way to the showers. You might stop and have a quick look.
How We Can Help
Planning a group trip? Organizing a yoga retreat? Flyers are a great way to get people on board. WeTravel can help you create informative postcards and flyers to spread the word about your upcoming event.
To get started, create your trip on WeTravel. Go to Trip Manager and select Create Flyer. Once you’ve got all the info together, send an e-mail to flyer@wetravel.com. We will take the information and create an attention-grabbing flyer design with pictures and details. We’ll send you back a PDF file that you can print out and use to publicize your upcoming event.
Here is an Example of a Recent Flyer Created by WeTravel
Flyer marketing remains one of the most versatile and cost-effective business strategies out there. Basically, this single-page printing asset is distributed anywhere to spread awareness about your business. It can be announcing a promotion, an event, or even a grand opening of your shop! Even with the effectiveness of digital marketing, flyer marketing still increases your sales if you get them right. You can reach out better to certain groups of customers with some good ol’ fashioned paper.
Top 8 Benefits of Investing in Flyer Marketing
Flyers are inexpensive
Flyer printing does not need a huge budget as flyers can be produced in large quantities. You can also go for premium flyers that are more high quality, such as adding an extra lamination on your flyers to make them last longer. Plus, ordering in bulk would mean that you can make plenty of promotions without overspending for quite a while!
Flyers can be easily produced
Most marketing plans take a long time to be fully prepared and organized. However, flyers can simply and quickly be printed, packaged, launched, and then distributed around within a day. Just be sure that your flyers are prepared professionally and everything else after that will be a smooth ride.
Flyers give your business a physical presence
Flyers are something people can touch and feel. Their tangibility gives your customers a physical presence rather than the online presence of digital marketing. People tend to remember companies better when they have a piece of marketing material in their hands.
Flyers are perfect for store opening
If you have a new store opening planned, the first thing you should do is to get local customers to visit your new store. This is where flyers can do the job for you, you can choose to hand out flyers through the streets, housing area, or vehicles to tell the locals that you have a new shop opened nearby. With the help of brochures, you can quickly introduce yourself to potential customers.
Flyers can reach out to more people
There are plenty of online advertisements out there and some people simply get tired of it, on the other hand, flyers can have a much more welcoming approach. Consider this, most people would very much prefer to receive a personal letter than a bunch of emails. Furthermore, people are also more likely to keep a flyer and refer to it at a later time, when your services are needed. Plus, you can even reach out to people that are not internet savvy!
Flyers are very useful in events
During events where information sharing is essential, a flyer would be a must compared to a lengthy document. Whenever someone goes by your booth, for example, the flyer can be the perfect asset to be used as a reference point. That way, your salesperson can explain the details easier while your potential customers are able to get a grasp of your business easier as well. In addition, the flyers can also be handed out before the event to get people to show up at your venue.
Flyers make great canvases
Finally, be as creative as you want on flyers! They’re also design-friendly without too many restrictions. There are lots of free templates to choose from, online. You can also include a tearable voucher! These two marketing tools would make a great combo to boost your business.
In a nutshell
Businesses should take advantage of flyers to spread awareness. If you are already convinced and want to print flyers and get them delivered, we can help you. We offer convenient and affordable mass printing customization services that include flyers, brochures, and other products for companies and organizations of all sizes.
FAQ – Flyers Marketing
Flyer marketing is an effective strategy that can provide a lot of benefits to businesses irrespective of size and type.
- They are cost-effective.
- They can quickly be prepared.
- They are ideal for a new product launch or new business setup.
- They help to reach out to a maximum number of customers.
2. How can I make my flyers more eye catchy and attractive?
If you want to make flyers eye catchy and attractive, make sure you follow the following tricks.
- Always focus on your key message
- Include a call-to-action tone.
- The design should be based on the brand.
- Create the design as per your customers’ requirements.
3. What are the main features of a good flyer?
There are five main features of a good flyer such as
- Legibility
- Simple design
- Smart use of every space
- Clear and direct message
- Premium quality printing
4. What type of printing service do you provide for flyer printing?
At ARC, we aim at offering premium-quality digital printing services to our customers. Our printing quality has both water-resistant and fade-resistant features.
5. Do you provide a doorstep delivery service?
Yes, we provide doorstep delivery service to our customers. No matter where your location, your printing materials will reach your doorstep from our nearest printing store.